Jamila Musa
Professional
Summary
I am a results driven digital communications expert with extensive experience developing and executing communication strategies for global organizations and small businesses. Skilled at crafting compelling narratives, managing digital platforms, and leading high-impact campaigns that enhance brand visibility. I also have strong expertise in marketing creative and innovative vendors. Proven ability to engage diverse audiences, support events, and drive audience growth through carefully curated content strategies.
Work Experience
WORLD BANK GROUP
2019-2026
Managed the World Bank Group’s Governance website,
newsletter, and X (formerly Twitter) page, curating engaging
content on governance, public administration, debt, taxes,
anticorruption, artificial intelligence, education, jobs, gender, climate, govtech, and justice. Grew page from 39.2K to 40.1K in a year.
market me
2017-2026
Successfully negotiated a marketing deal for Aroma by Anette, a body product vendor, with Women OnTopp
entrepreneurial magazine (1M+ followers). Planned
and executed three pop-up events in Washington, D.C.,
and Maryland, providing valuable exposure and sales
opportunities for participating businesses.
chick-fil-a
2017-2018
Planned and executed community events and
fundraising, strengthening brand presence and
customer loyalty. Managed marketing for catering sales,
delivering an average monthly ROI of $10,000 for the store.
Results for development (r4d)
2016-2017
Managed social media, website, and newsletter content for a global health network, increasing digital engagement. Created blog content, expert interviews, and multimedia products to enhance brand awareness.Â