Jamila Musa
Digital
Communications
Specialist
I led communications and social media campaigns for major World Bank Group events, including the Anticorruption Forum, Public Administration Forum, Coalitions for Reforms, Justice and the Rule of Law Forum, GovTech, and the Fragility Forum — earning a World Bank Vice Presidential Unit Award for my contributions. I used scheduling platforms like Hootsuite, project management tools like Trello and graphic design platforms like Canva to provide content for teams and created awareness through Adobe newsletters and multimedia videos made on CapCut.
I developed and implemented communications, marketing, and social media strategies for trust funds including the Global Partnership for Social Accountability (GPSA), the Global Concessional Financing Facility (GCFF), and the Global Evaluation Initiative (GEI). For GPSA, I provided communications support in preparing the team's donor package. For GCFF, I prepared a multimedia product to showcase the team's work at the UNHCR Refugees Forum in Switzerland. For GEI, I prepared a communications strategy we implemented and grew X (Twitter) following from 900 to 3,400, LinkedIn from 800 to 9,000, and newsletter subscriptions from 3,000 to over 9,000 within two years.
TOOLS I USE
I advise international organizations, nonprofits and small businesses on communication strategies and social media campaigns
As a digital communications consultant, I understand the importance of bringing visibility to your organization or small business. Having worked with both large-scale teams and individual entrepreneurs, I help design social media, marketing, and communications strategies tailored to your unique audience.